About Us

A strategic marketer specialising in digital, with over 20 years’ experience leading large commercial, digital and marketing teams at Boots UK.

From digital consultancy to expert interim support, for clients both big and small, I provide a unique combination of experience and hands-on delivery across all marketing specialisms.

Photo of Jennifer James, Director, Little Things Digital
Jennifer James, Director, Little Things Digital

Flexible, accessible and affordable, with an approach tailored to each individual client, I help businesses achieve their ambitions by better connecting with more customers, more often.

Why We Exist

Because little things make a big difference.

I support people I genuinely believe in, to achieve their ambitions, by getting the right things, done in the right way for the right reasons.

Think of it as joining the dots

In a world of over-whelming possibilities and endless comparison, I focus on what matters to you, your business and your customers.

It’s personal

Experienced enough to help find answers and small enough to personally care, I build relationships that last to bring out the best in the people I work with.

Our Approach

Every client is unique and every business is different so I tailor my approach accordingly.


I get to know you and your business to understand what’s important to you and what you’re trying to achieve.

I question.

By understanding where to focus, I develop the best strategy for you. I’ll start to join the dots that matter and consciously ignore the ones that don’t.


Focused on what’s important, I’ll develop a straight-forward plan, aligned to your objectives. I’ll make the most efficient and effective use of your time and budget to deliver the best return on your investment.


Trusted, talented and experienced associates provide specialist support based on specific client needs from design, videography, photography and more.


I’m passionate about building relationships that last and bringing out the best in the people I work with.


“A superb team player, original and creative thinker and calm under pressure.”

Tim Stacey, Chief Executive Officer DFS

“One of the most talented people I have had the pleasure of working with. Hugely respected, totally dedicated and always warm to deal with.”

Robin Phillips, Director of Strategy Boots UK

“An amazing ability to join the dots – gets to the root cause of complex problems and resolves them by serving up simple and effective solutions.”

Philippa McNamara, Head of Brands, Wilkos

“Ruthlessly focused with a 360 degree grasp of the strategic, brand and commercial context and an instinctive understanding of what makes people tick. Quality is kept at the highest level whilst her infectious joie de vivre mean working with Jen is always fun and involves lots of laughter as well as top notch results.”

Malcolm Casimir, Head of the HMPPS Digital Studio (Her Majesty’s Prison and Probation Service)

“Fundamental in bringing focus and clarity to what really matters to us and our business. Jen’s genuine warmth and commitment make her an extended part of our team. Can’t recommend highly enough.”

Russell Harte, Chief Technical Officer DFS

“… incredible breadth of experience and understanding of tech … instrumental to our marketing strategy, smashing tough launch targets in just 3 days and exceeding by over 80%. It continues to be, a pleasure …”

Matt Relf, Director Dovetail Technology Ltd

“Continually the voice of the customer, ensuring the end product is simple and intuitive to use.”

Matt Poole, Director of Product Strategy and Delivery Immediate Media Co

“Expert in UX and Digital Design with sharp focus on what customers really want and turning insight into action.”

Adam Gordon-Stables, Managing Director Salsus Design Ltd

“Always focused on the best result for the customer and business with a mix of pragmatism, high standards and being demanding of others.”

Chris Holyland, Director of Digital Pets At Home

“A rare blend of leadership, drive and determination combined with knowledge, perspective and judgment. Her positive impact is felt immediately.”

Claire Clough, Director of Marketing UK Flooring Direct

“Incredibly helpful in moving us online under lockdown, not only in her own insights and advice, but also in linking me in with other people who could offer advice about specific aspects of our drug education work with young people, parents and professionals. “

Fiona Spargo-Mabbs, Director & Founder of the Daniel Spargo-Mabbs Foundation

“Demystifies digital marketing, calm under pressure, commercially focused and has outstanding track record of delivery, both in Boots and now in her own business, with her experience and pragmatic approach. “

Kathryn Hague, International Marketing Manager, Walgreens Boots Alliance

“Understands the challenges of translating a first class customer experience into a realistic, achievable development plan. Carefully balances the end vision for the customer with a healthy dose of technical delivery and commercial pragmatism.”

Fiona Hall, Principle Consultant FJH Consulting

“The unique ability to really ‘ join the dots’ and understand the impact of branding and tone of voice, Jen’s insights were invaluable.”

Dr Meg Arroll, Published Author, Chartered Psychologist, Health Writer & Media Adviser

“Innovative, dedicated and positive; always looking for ways to improve the customer experience”

Alison Latham, HR Business Partner Boots UK

“With great leadership and stakeholder management I would recommend Jen as a consultant to anyone seeking a great range of skills and experience.”

Leonie Collier, Digital Consultant BJSS

“Jennifer volunteered as an expert with Digital Candle, and has proved to be an excellent and inspiring source of advice for our charity clients.”

Andy Bell, Co-Founder SIDE Labs

Get In Touch

I’d love to have a chat to find out more about you and your business.